Writing
What we would tell you on the phone
Search marketing, paid search, websites, and custom software, written the way we would explain it to you if you called. No gated PDFs, no lead magnets — the price list is published too.
What PPC Management Fees Actually Cover
Percentage-of-spend pricing, flat fees, and the conflict of interest built into one of them. What the management half of paid search is really doing every month.
Search MarketingWhat $800 a Month of SEO Actually Buys
A published SEO price is rare, so here is the honest version: what a managed search retainer covers, what it does not, and when it is the wrong thing to buy.
Paid SearchCost Per Call Is the Only PPC Metric That Matters
Clicks, impressions, and click-through rate are diagnostics. For a local service business there is one number that decides whether the account is working.
SoftwareRetiring Microsoft Access Without Stopping the Shop
The 2009 Access database still runs a department, it only works on one machine, and nobody will touch it. Here is how the migration actually goes.
Search MarketingHow to Be the Source an AI Answer Quotes
Answer engines cite a handful of pages and skip the rest. The pages that get cited have specific things in common, and most of them are things marketing copy actively avoids.
WebsitesWhy Small Business Websites Get Slow
Sites are rarely born slow. They accumulate it — one plugin, one uncompressed photo, one tracking script at a time — and the fix is usually subtraction.
Search MarketingGetting an AI to Describe Your Business Correctly
Ask an assistant about your company and it may answer with a service you dropped in 2021 and an address you moved out of. Fixing that is entity work, and it is mostly cleanup.
WebsitesWhat a Website Audit Actually Checks
Free audits have a reputation, mostly earned. Here is the full list of what gets looked at in ours, so you can run most of it yourself if you would rather.
SoftwareBuild vs Buy for Small Business Software
Buying is almost always cheaper, and sometimes it is the wrong answer. A straight test for telling which situation you are in.
Search MarketingWhy You Rank for Your Own Name and Nothing Else
Ranking first for your business name is not an SEO win — it is the default. Here is the diagnosis when that is the only thing you rank for.
WebsitesWho Actually Owns Your Website
Domain, DNS, hosting, code, content, and analytics are six separate things, and it is common for a business to own only two of them without knowing it.
Search MarketingThe Google Business Profile Checklist Most Local Businesses Skip
The free listing that decides whether you appear in the map pack, and the dozen fields inside it that almost nobody fills in properly.
SoftwarePrototypes Save More Money Than Good Estimates Do
The expensive mistakes in a software project are made in the first two weeks and discovered in the last two. Clickable checkpoints move the discovery forward.
WebsitesWhat a Website Maintenance Plan Should Include
Monthly website plans range from a genuine service to an automatic update and an invoice. The difference is what is in the report.
Paid SearchNegative Keywords: The Cheapest Hour in Your Ad Account
One weekly report, one list, and the single highest-return hour available in most small Google Ads accounts.
SoftwareGetting Field Crews Off Paper Without a Mutiny
The office wants data and the crew wants to go home. Field software fails when it optimises for the first and taxes the second.
Paid SearchLocal Services Ads vs Google Ads: Which One First?
Two products from the same company, above and below each other on the same page, priced differently and suited to different businesses.
WebsitesMobile-First Is Not a Style Choice
Most local business traffic arrives on a phone held in one hand, often outdoors, often in a hurry. Designing for the desktop first inverts the priority.
Paid SearchThe Smallest Google Ads Account That Actually Works
Most small local accounts are too complicated to manage and too thin to learn. Here is the minimum structure that does the job.
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Tell us what is not working. Plain language is perfect — "our Access database is dying" tells us plenty.