Construction
Digital Marketing for Construction
Managed search at a published price. SEO for the ten blue links, AEO and GEO for the AI answers now sitting above them, and PPC when you need calls faster than ranking can deliver. Flat monthly fee, monthly reporting, and results measured in phone calls. Job costing in spreadsheets, change orders in email, and margin found out after the fact.
Sound familiar?
Where contractors and builders usually get stuck
- You rank for your own name and nothing a customer would actually type
- Ask ChatGPT who does this locally and it names three competitors
- The Google Ads account has been on autopilot since the last agency left
- Nobody can say which channel produced last month's calls
What's included
What you actually get
- Technical SEO, site speed, and site structure
- Local SEO: Google Business Profile, citations, and reviews
- AEO and GEO: pages structured to be the source an AI answer quotes
- Content and landing pages for the searches that actually convert
- Monthly reporting tied to calls and form fills, not impressions
A published price, a monthly report, and search that shows up as calls.
Construction
The systems we end up in
Most contractors and builders are running some version of these four. Digital Marketing work usually starts by making them agree with each other.
Estimating and bid tracking
Job costing and committed costs
Change orders and RFIs
Field time and equipment logs
What changes
- Live job cost instead of a month-end surprise
- Change orders that are signed, priced, and billed
- Field hours that land in payroll without retyping
How we work
Digital Marketing, cut into four pieces
Free audit
We pull your rankings, your Google Business Profile, your ad account, and what the AI answers currently say about your category, then hand you a plain-language read on where the traffic is leaking.
Fix the foundation
Technical SEO, page speed, site structure, and the local signals Google checks first. Nothing ranks on top of a slow site carrying three different versions of your address.
Earn the answer
Pages written to be the source an answer engine quotes: specific, structured, and about the work rather than about us. Paid search runs alongside when you need calls before rankings arrive.
Report and compound
One monthly report you can read in five minutes — what ranked, what got cited, what a call cost. Then we do more of whatever produced the calls.
Proof
Work like this, written up
The business challenge, what we did, and what happened — in full, on the page.
Force Electric, Inc.
Crews across a multi-state territory, union reporting to satisfy, and time tracking that had to be right. An early FalconSnap adopter who helped shape the product.
Website Rebuild & Logo DesignDynotec, Inc.
New management, a rebrand, and a site made of steel greys and drab blue. New logo, custom icons, and a responsive rebuild that looks like the engineering firm it belongs to.
4 offices across Ohio and Pennsylvania represented
Rebuild Static Site in WordPressKelly Lang Contractors, Inc.
Static HTML meant a developer was needed to change a phone number. Same design, same user flow, now editable by staff with no training.
What it costs
Digital Marketing for Construction, priced up front
Most agencies make you sit through a discovery call to find out the number. Here it is. Flat monthly fee, no setup fee, no percentage of ad spend, and the audit that comes first is free whether or not you hire us.
Managed Search
SEO + AEO + GEO
Everything that earns you a place in the results you do not pay for: classic search, the AI answers above it, and the local pack beside it.
- Technical SEO: speed, structure, crawlability, Core Web Vitals
- Local SEO: Google Business Profile, citations, and review flow
- AEO: pages structured to be quoted by AI Overviews and answer engines
- GEO: the entity and consistency work generative engines read you by
- Content and landing pages for the searches that convert
- Monthly reporting tied to calls and form fills
Start here if: You want the channel that compounds, and this quarter is not on fire.
Start with the free auditManaged Search + Paid
SEO + AEO + GEO + PPC
Everything in Managed Search, plus pay-per-click run alongside it so the two feed each other instead of competing for the same click.
- Everything in Managed Search
- Google Ads and Microsoft Ads, built and managed
- Local Services Ads where your trade qualifies
- Landing pages and call tracking for every campaign
- Search-term mining from the ads, fed back into the SEO plan
- One report covering paid and organic together
Start here if: You need calls this month and the ranking work running underneath it.
Management fee only. Ad budget is paid straight to Google or Microsoft, stays in your account, and stays yours to set.
Start with the free auditGet a clear read on your technology
Free audit: gaps, risks, and growth opportunities, in plain language. Yours to keep whatever you decide.
Get Free Audit →Where we work
Digital Marketing for Construction, by market
Pick the market closest to you. Every one of them gets the same process, the same people, and the same phone number.
Mid-Ohio Valley
Southeast Ohio
Central Ohio
Upper Ohio Valley
West Virginia
Free audit
Let's get started
Tell us what is not working. Plain language is perfect — "our Access database is dying" tells us plenty.