Website Rebuild & Logo Design
Dynotec, Inc.
New management, a rebrand, and a site made of steel greys and drab blue. New logo, custom icons, and a responsive rebuild that looks like the engineering firm it belongs to.
- 4 offices across Ohio and Pennsylvania represented
- Client
- Dynotec, Inc.
- Where
- Columbus, OH
- Services
- Rebranding & Logo Design, Custom Graphics, Responsive Wordpress Site, UI/UX Design
- Model
- 2005
- Service
- Website Design
- Sector
- Construction
About Dynotec, Inc.
Dynotec, Inc. is an architectural and engineering company headquartered in Columbus with offices in Cincinnati, Cleveland, and Pittsburgh. Founded in 1990, the company has grown to become one of the most successful and established SBE/MBE/DBE/EDGE firms in the region.
The business challenge
Undergoing new management, Dynotec was looking to rebrand themselves. Their website was older, and made of steel greys and drab blue, making it impersonal and unappealing. Dynotec wanted Paradynamix to help them rebrand and build an accompanying site that would facilitate competing in their market.
What we did
Corresponding with their marketing representative, we concepted and executed the creation of a new logo with a revised color scheme, fitting into their market while holding a unique flair. Additional custom icons were created for use in their website to give it a personalized feel and match all written copy. Their website was totally rehauled, with consistent branding to match the updated look and revised copy as per the client’s instructions. Working closely with Dynotec, their website underwent an evolution into a responsive website suiting their needs to better educate visitors on their business.
What happened
The old website maintained an older style of large outer edge white space, the header was drably coloured, and copy was condensed and hard to digest. Overall, the website felt old in design and did not speak to an engineering or architectural business. Matching the new branding, the new website boasts bold colors that speak to the industry they are in. The header slider is interactive and rotates through slides that make use of actual photography of Dynotec work. Services and information are readily available and the website moves a user through easily.