Paid Search
Paid Search
Google Ads, Microsoft Ads, and what PPC management actually involves.
Cost Per Call Is the Only PPC Metric That Matters
Clicks, impressions, and click-through rate are diagnostics. For a local service business there is one number that decides whether the account is working.
Paid SearchNegative Keywords: The Cheapest Hour in Your Ad Account
One weekly report, one list, and the single highest-return hour available in most small Google Ads accounts.
Paid SearchLocal Services Ads vs Google Ads: Which One First?
Two products from the same company, above and below each other on the same page, priced differently and suited to different businesses.
Paid SearchThe Smallest Google Ads Account That Actually Works
Most small local accounts are too complicated to manage and too thin to learn. Here is the minimum structure that does the job.
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Tell us what is not working. Plain language is perfect — "our Access database is dying" tells us plenty.