Website Redesign
Intra-State Insurance Corporation
A years-old static HTML site with feathered image borders and a post-it yellow background, rebuilt around the agency’s people rather than its policies.
- 9 states of agency clients the new site serves
- Client
- Intra-State Insurance Corporation
- Where
- Parkersburg, WV
- Services
- Rebranding & Logo Design, Custom Graphics, Responsive Wordpress Site, UI/UX Design
- Model
- 2005
- Service
- Website Design
- Sector
- Insurance
About Intra-State Insurance Corporation
Intra-State Insurance Corp is an independent insurance agency located in Parkersburg, WV serving clients in nine states. Their team specializes in home, auto, business, health, and life insurance, taking pride in being a people-oriented team that will match you with the plan that fits your needs.
The business challenge
Intra-State Insurance had maintained the same basic HTML website for years. It was not mobile responsive, with an incredibly dated visual scheme. To accurately and positively reflect their partner agencies, Intra-State Insurance needed to update their website to something more current and marketable. They wanted their website to be user friendly and appeal to the human element of their business.
What we did
We would design a new visual experience for Intra-State Insurance that would reflect a modern brand and professional design team. We planned to wireframe the user flow and suggest what content would need placed where to create a user-friendly experience. We built Intra-State Insurance’s new website from scratch on a mobile responsive platform to allow for easier management in the future. The site imagery includes a number of photos of the Intra-State Insurance team and aims to reflect their people-oriented attitude.
What happened
The previous website showed its age with feathered image borders and a post-it yellow background. Content was contained in a one page spread that did not respond on mobile devices, creating a poor experience. The new website makes more use of screen space and a color scheme matching and complementing their logo. It makes use of human focused imagery to emphasize the team’s focus on people and create a more welcoming visual presence.