Website Build & Expansion
Carolina Rides Rentals
A rental arm needed its own site, live in about a month. When a second location opened in Charleston, the navigation and new rate pages went up in one to two weeks.
- ~1 month from kickoff to live, including client review rounds
- 1-2 weeks to stand up a whole second location
- Client
- Carolina Rides Rentals
- Where
- Hilton Head and Charleston, SC
- Services
- Website Development, Custom Web Styling, Content Changes and QA
- Service
- Website Design
- Sector
- Commerce & Retail
About Carolina Rides Rentals
Carolina Rides Rentals is a rental-focused business offering eco-friendly transportation solutions, including high-quality electric vehicles for short-term use. A sister company to Carolina Rides, it operates as a distinct entity, providing tailored services to meet the unique needs of renters in Hilton Head and Charleston, South Carolina.
The business challenge
Carolina Rides Rentals required a dedicated website to separate its rental operations from the sales focus of Carolina Rides. The site needed to be built quickly to support business growth and align with their designer’s desktop layouts while optimizing for both desktop and mobile experiences. Speed, scalability, and an exceptional customer experience were critical.
What we did
Imagi-tech created a CMS-based website for Carolina Rides Rentals, leveraging the styles and design principles established during the Carolina Rides project. This approach ensured a cohesive brand identity while tailoring the core styling for the rental business. Product pages were prioritized to meet the tight timeline, and the Carolina Rides website was updated to direct rental traffic to the new site. Our professional design eye and development expertise translated the contracted designer’s layouts into an intuitive, fast-loading website.
What happened
When Carolina Rides Rentals opened a second location in Charleston, Imagi-tech handled the necessary expansions with precision and speed. We restructured the navigation, built new layouts for Charleston-specific rates and information, and ensured cohesive integration with the existing site. Leveraging our intimate knowledge of the site’s lifecycle, we addressed functional needs beyond the original design to improve the customer experience. With a focus on speed, scalability, and user experience, Imagi-tech partnered with Carolina Rides Rentals to create a high-performing website that supports their growing business.
Key benefits
- Quick launch — the Carolina Rides Rentals website was live within approximately a month, including client reviews and feedback implementation.
- Scalability and support — continued updates and professional support ensured the site functioned well and adapted to evolving business needs.
- Custom visuals — skilled development added features not natively supported by the CMS theme, maintaining compatibility with the existing structure.
- Efficient expansion — new navigational and page structures were prepared for the Charleston location within 1-2 weeks, ensuring timely delivery and thorough quality checks.