Website Redesign
River Point Properties, LLC
Dark text on a dark background, no tenant portal, and forms on paper. Rebuilt so tenants can pay rent, apply, and file maintenance requests online.
- 20+ yrs of property management the new site had to represent
- Client
- River Point Properties, LLC
- Where
- Marietta, OH
- Services
- Responsive Wordpress Site
- Model
- 2005
- Service
- Website Design
- Sector
- Commerce & Retail
About River Point Properties, LLC
River Point Properties, LLC is a full service real estate company that has been managing properties in the Marietta area since 2003. With over 20 years of experience, River Point Properties rents out, sells, and offers property management services.
The business challenge
Coming into ownership of many new properties, River Point Properties needed a smoother, more intuitive way to handle renting, payments, and other parts of their services. The website, up until now, had been frustrating to update and offered no online portal for their services. They wanted to be able to take payments and applications online as well as display their property listings.
What we did
Imagi-tech would build River Point Properties a new website from scratch on a mobile responsive theme and SEO integrated platform, allowing for usability across all devices and better search engine visibility. The new website would make use of a more modern look and feel, helping vet them as a current business with links guiding users to areas of interest like making a payment or putting in maintenance requests. As many of their forms as can be taken online would be. Along with creating formatting and templates, Imagi-tech would provide instructional material on how to maintain the new site to help alleviate the previous frustration of editing content. The new site would be set up to be able to take payments of varying amounts, allowing tenants to pay their bills online.
What happened
The old website used a single dark colour background with dark text, creating poor contrast and a poor visual experience. Spacing was odd and not used strategically, with lots of outdated and limited content. On the new website, visuals are designed and space used purposefully to look good on desktop and adapt to smaller screens. All backgrounds behind text have high contrast to maintain ease of legibility.