Online Ordering Website
Star of India
Third-party delivery apps were charging commission on pickup orders. A direct ordering system on their own site cut the middleman out, with markup and tipping built in to protect margin.
- 0% third-party commission on direct pickup orders
- Client
- Star of India
- Where
- Marietta, OH
- Services
- Website Development, Custom Web Styling, Online Ordering
- Service
- Website Design
- Sector
- Commerce & Retail
About Star of India
Star of India is a full-service restaurant in Marietta, offering authentic Indian cuisine with traditional tandoori dishes and freshly prepared naan bread. Family-owned and operated, the restaurant emphasizes quality, flavor, and customer satisfaction. Star of India also caters private parties, bringing a unique taste to special events.
The business challenge
Star of India faced mounting frustration with high fees from third-party food delivery apps, even for pickup orders. With most customers preferring pickup, they needed a way to take orders directly through their website to avoid these fees. Additionally, their web presence was underperforming, and they required a solution to ensure staff could be alerted promptly when orders were placed online.
What we did
We developed a new website with a focus on enabling direct online pickup orders. After researching suitable tools, we integrated an online ordering system into a WordPress site that aligned with their requirements. This system included markup options to cover payment processing fees and tipping features, ensuring profitability. Collaboration with the client resulted in acquiring a dedicated laptop for monitoring orders, with audible alerts for staff. We also guided them through setting up online payment processing, including account creation and business authentication. Time-sensitive settings were implemented to accept orders only during restaurant hours, with flexibility for holidays or closures. Finally, we ensured proper web indexing to drive customer traffic to the new site.
What happened
With a tailored solution in place, Star of India can now serve customers directly, maintain profitability, and retain control over their online presence.
Key benefits
- Elimination of third-party fees — a direct order system reduced dependence on costly third-party apps, saving significant revenue.
- Streamlined operations — staff alerts and automated customer notifications enhanced operational efficiency.
- Enhanced control — time-based visibility for orders and training sessions empowered the client to manage the system independently.
- Improved web presence — updated indexing directed more traffic to the new site, ensuring customers easily found their services.
- Seamless integration — assistance with payment processing setup ensured smooth transitions to online orders.