Website Redesign
Water Doctors International
New owners inherited a desktop-only site that read like 2005. Rebuilt on a responsive, SEO-integrated platform with the user flow pointed at dealership partnerships.
- 23 states of technician coverage the site had to represent
- Client
- Water Doctors International
- Where
- 23 states
- Services
- UI/UX Design, Responsive Wordpress Site, SEO & Web Maintenance
- Model
- 2005
- Service
- Website Design
- Sector
- Mobile Workforce
About Water Doctors International
Water Doctors International, Inc. is a team of highly qualified service technicians across the USA serving automotive dealers, independent shops, and the general public alike. In 2019, Water Doctors International, Inc. offered services in 23 different states with a collection of 16 franchisees and 15 sub-contractors.
The business challenge
While undergoing an acquisition, the new owners of Water Doctors decided they wanted to update the website they currently presented with. The old site was a desktop responsive site, but did not react fully with mobile, creating a difficult experience. The styling of the old site was very outdated, looking like a traditional HTML site, and unfitting of the 2019 online marketplace.
What we did
We rebuilt the Water Doctors website from the ground up on a responsive and SEO-integrated web platform, allowing for a more modern site to be readily built and managed. We overhauled the general visual design of the site, carrying over the branding of the logo in a more consistent and appealing way to give the site a fresh feel. Water Doctors hopes to convert traffic to partnerships with car dealerships, so we worked together to make copy and user flow target and appeal to that market.
What happened
The old site had big empty white space, was laid out like an old HTML website, and branding was not entirely consistent. There were extra pages that did not pertain to the business itself, and information on what Water Doctors do was not entirely accessible. The new site has modern styling, parallaxing backgrounds to create visual interest, and a guided experience to direct users towards information more efficiently. Calls to action attract attention and consistent branding is pulled throughout the website for a cohesive experience.